Sunday, 4 April 2021

Do Your Thng (DYT) Raises USD 150,000 led by Mumbai Angels Network


Do Your Thng (DYT) Raises USD 150,000 led by Mumbai Angels Network

Do Your Thnga branded content marketplace raises fresh funding of $150,000 led by Mumbai Angels Network. 

Headquartered in Gurugram, DYT helps brands get high-quality, personalised branded content at scale with quick turn-around time, backed by data and an ROI-based approach. Leveraging the DYT app, content creators can access brand collaborations. 

DYT will fuel the next growth phase in which the Company plans to accelerate the expansion of their influencer marketing tech platform with the funds raised. 

Trusted by some of the biggest brands, including MasterCard, Nescafe, Lays, Havells, Marks & Spencer, Logitech, Hershey’s, Royal Sundaram, and Klairs, DYT is on the forefront of the rapidly rising influencer marketing industry. The Company has a 4x jump in revenue compared to the last financial year in the backdrop of the pandemic and are confident of maintaining this pace of growth.

Ankit Agarwal, Founder and CEO of Do Your Thng, said: “Mumbai Angels has a very successful track record of partnering with start-ups. In addition to the investment, it is their network and expertise in scaling companies and improving products that makes them a natural partner for us as we continue to be the technological bridge between brands and creators.”

Hemant Dua, Co-founder and Chief Growth Officer, Do Your Thng, said: “With this latest round of funding, we’ll accelerate the tech side of our platform, making it easier for content creators to pursue what they love and marketers to access unique digital content.

The new funding round follows a year that saw a marked rise in demand for digital marketing and advertising. The funds will be injected into pushing a few key tech modules of DYT. It’ll strengthen the platform, reduce the amount of manual intervention required and make the process of getting branded content created as easy as ordering food online.”

Nandini Mansinghka, Co-Promoter and CEO, Mumbai Angels Network commented "Digital marketing is growing rapidly and influencer marketing is slowly taking center stage in the success of many brands. DYT platform is focussing on making the whole process of creating branded content easier through their tech platform connecting creators with brands, thereby increasing the digital footprint of brands. We are happy to welcome DYT in our diversified portfolio and look forward to the exciting plans they have on the anvil."

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