Mumbai Angels and others invest in The Artment as part of its Seed round

Mumbai Angels and others invest in The Artment as part of its Seed round

The Artment will leverage the latest capital infusion to launch SKUs in the US and scale its business in the American e-commerce market   Mumbai, December 20, 2022: Mumbai Angels, a premium platform for private investments, has invested in The Artment, an online contemporary home decor startup, as a part of its seed round. The funding also saw the participation of other Angel investors. The Artment will leverage the latest capital infusion to launch SKUs in the US and scale its business in the American e-commerce market. The home decor brand’s plan comes on the back of its successful testing of indigenous products in the US market while it was a part of Amazon’s Global Selling Propel program.

Nandini Mansighka, Co-Founder & CEO of Mumbai Angels, said, “With a growing demand for exquisite solutions, the luxury home décor market is witnessing rampant growth. Since its inception, The Artment has successfully carved a niche for itself globally with its products that are uniquely placed to blend art and utility in an innovative way, and this funding is a testament to the brand’s immense potential. We are excited about their growth and wish the team great success in carrying out scale-up plans in the US market.”

"The recent US-China rift has opened several doors, offering brands like ours the opportunity to showcase indigenous products on the global platform. The Artment is focused on bringing international design and aesthetic sensibilities to craft clusters at home like Jodhpur, Meerut, and Moradabad. We plan to connect these clusters to international buyers through the D2C channel. We are thankful for our investors who are backing us in our journey and offering their expert guidance. The latest funding will help us break into a massive market, and we plan on taking India’s homegrown designs and crafts worldwide,” added Aditya Agarwal, Founder of The Artment.

Further, Aanchal Agarwal, Co-founder of The Artment, commented, “We specialize in designing art for people's homes and offices. We've always been passionate about bringing magic into people's lives, and after the recent lockdown, we're seeing people spending more time inside their homes. This is the perfect time to bring in the magic of art with our products and allow people to put together a home that is aesthetically pleasing and a reflection of them since art is subjective and immensely opinionated.”

Established in 2016, The Artment designs and curates exquisite pieces of home decor that represent customers’ styles and art preferences.

About Mumbai Angels Started in 2006, Mumbai Angels, India’s premier platform for private investment, holds an AUM of USD 130 Mn and a 200+ strong portfolio spanning a wide range of sectors, such as Technology, Consumer, Life Sciences, DefenseTech, SpaceTech, EV, AgriTech, FinTech, EdTech, Gaming, and Content, etc. Of the overall portfolio, the platform has exited/secured the next round of funding for 100+ of them. The platform has 700 investors spread across 60+ Global and Indian cities.