MA Portfolio company Knocksense raises next round of funding

 

MA Portfolio company Knocksense raises next round of funding

Lucknow-based Knocksense, a hyperlocal media house specializing in non-divisive news curation, co-founded by Vibhore Mayank and Varul Mayank, has raised $200K from We-Founders Circle and LetsVenture. Knocksense produces visually-appealing content on Indian cities, covering subjects that often escape the attention of mainstream media houses. In June 2020, they received a small funding from the Mumbai Angels Lifeline Investment Program (an interim product launched by Mumbai Angels during the Covid-19 pandemic to support the Indian startup ecosystem). This funding will support their efforts to scale up operations by expanding into more tier-II cities as well as launch video stories and content in Hindi.

Vibhore Mayank, Founder, Knocksense commented, "After raising the bridge round from Mumbai Angels Network a few months back, our discussions with other investors fast tracked and as a result we were able to close the current round in time. Post this round, as a content producer our focus will be on creating engaging content, which is a mix of local news, recommendations, videos, features, and more. When it comes to news, we are committed to producing only non-divisive stories, which does not breed negativity or create sensationalism. Tier-II cities with an active millennial audience will be our target."

Amitesh Pandey, lead investor says, "I invested in Knocksense in the seed round in 2018, since then I've seen the company grow more than 10 times both in terms of revenue and traction, after reinvesting via Mumbai Angles in the bridge round I am really glad to know that the model and the team we trusted are now backed by marquee investors and platforms such as Lets Venture, shows that Knocksense is solving the news crisis in India in the most innovative way possible. Upwards and onwards."

Nandini Mansinghka, Co-promoter & CEO, Mumbai Angels Network commented, "We’re delighted to see another MA backed portfolio company Knocksense which was a part of our lifeline program gain additional investment which will help them to scale up and expand their reach. We at Mumbai Angels see great potential in their unique brand of digital content”.