Tuesday, 17 November 2020

Instoried raises INR 3.2 Cr led by Mumbai Angels Network

Bangalore based start-up Instoried is the interception of deep-tech and content, which leverages deep-tech to augment content with emotional capabilities has raised INR 3.2 Crores led by Mumbai Angels Network and participated by other investors. Instoried provides end-to-end solutions to content marketers, helping them target a particular emotion based on its identification of the brand’s emotional quotient.

The company has in-house developed, novel NLP models. It works in two content formats : text and video analysis. In text, Instoried supports two languages: English and Hindi. The company has launched a web app and sells licences of the tool for multiple language users. It is currently available in English and Hindi and will expand to cover a larger set of vernacular languages in the foreseeable future.

Sharmin Ali, Founder & CEO, Instoried "We, at Instoried, are experiencing a phenomenal growth curve this year. We started selling only from March 2020 and have grown tremendously hence at a 60% MOM. With a very lean team, we did not expect to scale at this speed. With the MA investment, we want to hire more people and also expand our operations globally and invest on various marketing channels to be able to acquire more customers and diversify our portfolio of product offerings."

Shantanu Bhowmick, Deal Lead, Mumbai Angels Network "The start-up certainly checks a few critical parameters in terms of tech, passionate founders and a large global marketplace for their services. With online global sales poised to touch $5 trillion, advertising rates going higher and digital noise getting louder, content efficacy is paramount - Instoried is well poised to capture this market."

Nandini Mansinghka, Co-promoter & CEO, Mumbai Angels Network, commented “Instoried has built an AI platform which analysis emotion quotients in your content. It will offer brands, marketers and researchers content that appeals to readers or users by providing smart recommendations in real time which can influence consumer behaviour. We welcome Instoried to our expanding portfolio and are excited to see how this platform will help large companies.”

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