Mumbai, September 12, 2018: Frubites, Rev Snack Pvt. Ltd., a real fruit snacks brand, raises funding from Mumbai Angels Network (MA Network), India’s leading early stage investment platform, alongside external investors.
Frubites will use the funding to build the brand, expand distribution, and widen their product offering across vegetables, nuts, and more fruits.
The Pune based startup was founded by Bharat Kulkarni & Rohit Kulkarni , who are aspiring to revolutionize modern day snacking by offering new age, healthy, tasty and nutritious snacks. The ready-to-eat snacks is produced using advanced freeze-drying technology retaining the flavor and nutrients of the original fruits without the fuss. Frubites has no preservatives or additives; only 100% real fruit.
On the fund raise, Bharat Kulkarni, Co-Founder of Frubites said, “We are thrilled to be partnering with MA Network on this journey. We see a huge opportunity in addressing the consumer looking for new age, heatlhy and nutritional snacks . We are looking to scale this model rapidly by being present across as many point of sales as we can target through modern trade and online channels.”
The India consumer story is as big if not bigger than the technology product story. Entrepreneurs are identifying and going after niche but highly scalable business opportunities for the new India.Frubites is addressing the snacking space for the mobile, time starved Indian millennial looking for healthy alternatives for their snack cravings.
“We are excited to welcome Frubites to our portfolio. Eating healthy is a global trend which is quickly picking up in India. The food startup scene is buzzing and we are looking forward to investing in other brands within the sector.We also see increased interest from the next level investors, both VC Funds and the next level strategic players in investing in the India growth story,” said The MA Network CEO & MD, Nandini Mansinghka.
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