Massblurb, an marketing automation & online presence management tool for restaurants, secures undisclosed amount of funding from Mumbai Angels & LetsVenture.
• Round led by Mumbai Angels in co-participation with LetsVenture and other individual angels.
• Currently serves close to 200 restaurants across metro cities in India and aim to reach 1,000 restaurants by December 2015.
• Half of the to be invested in for sales & marketing and the rest in Product and technology development and client servicing
August 13th 2015,
MassBlurb is a marketing automation tool which provides a 360 degree marketing solution for restaurants to get more footfalls and engage customers. It’s a one-stop solution for online needs of a restaurant as it solves critical problems like information inconsistency and ubiquity in the online space with a few clicks. It makes it very easy for restaurant owners to regularly engage with their customers.
Founded in 2014, the founding team comprises of Sanket Shah, M.S. from University of Michigan and a former Head of Growth at Right Relevance and Pankit Chheda, M.S. from Carnegie Mellon, who was formerly the Head of Mobile at CouponDunia.
Pankit Chheda, co-founder of Massblurb said, “Getting relevant angels from the hospitality industry brings a lot of strategic value and helps us in building a good product and having a good reach in the market.”
Sanket Shah, co-founder of Massblurb said, “Funding is important considering the best thing about the start-up is growth and probably one most important thing that distinguish them as compared to other companies. Growth even gets better when your investors are ready to get their hands dirty and provide not just finances but also other resources. We are glad we have them.”
Massblurb has recently forayed into 3 cities apart from Mumbai - Bangalore, Delhi and Pune. They plan to target another 4 cities in the month and a half. They have recently signed up with multi-city F&B chains like The Beer Cafe, Impresario Group, Chaayos, etc.
"Massblurb is a differentiated business idea that has enormous potential. The model is grounded in analytics and it is this intelligence that has impressed us at AdvantEDGE. I truly believe that Massblurbhas an exciting future" said Abhimanyu Munjal, COO - Herofincorp & Deal Lead at Mumbai Angels
" We believe that Massblurb will become a defacto for every restaurant that wants to have a meaningful social presence. The company has shown phenomenal traction within a short time and the promoters are young and enthusiastic. " said Prashant Choksey, Co-Founder of Mumbai Angels
“As an avid investor in the food and beverage space and a restaurateur myself, I was struck with the unique value proposition of the MassBlurb offering. I truly believe they are out to make every restaurateur in the country get a better social profile, and offer unique deals to their customers.Pankit and Sanket are some of the most grounded people I know, and they have really worked hard to buildMassBlurb into something we at Mumbai Angels are already proud of.” quoted Keshav Baljee, CEO - ZiP Rooms & Deal Lead at Mumbai Angels
"In the offline world, one happy customer will tell 3 others about his experience and an un-happy one will complain to 8-10 other customers. On the internet, these numbers get amplified a thousand X and can make or break a small business like a restaurant. Sanket and Pankit started Massblurb with the vision of providing a single dashboard to restaurants to manage their online and social presence wherever their customers may be talking about them. Launched as a SaaS service, Massblurb is rapidly becoming an essential tool-kit for its restaurant customers who are signing up for its service in droves. " quoted Vikram Chachra of LetsVenture.
Mumbai Angels is one of India’s largest angel networks with 200+ members and operating in 3 active chapters; Mumbai, Delhi and Bangalore. They have completed over 79 investments in the start-up ecosystem spanning across multiple sectors focusing primarily on seed and early stage companies. |
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